- CRAIG'S LIST AND YELP
> Hi Diane,
> We do periodically advertise our Marriage Prep 101 workshops on Craig's list,
> and we do get calls from the free ads. An important detail is that you need
> to re-list every week as the ads automatically expire at the week's end.
> Another great way to market our workshops has been through www.yelp.com.. The
> SF generation of engaged and newlywed couples often find us via word of mouth
> or online, and Yelp is considered reliable to them. We did not ask for the
> reviews; our couples spontaneously wrote them.
>
> Hope that helps.
> Michelle Gannon
> www.marriageprep101.com
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- THE KNOT.COM
Diane,
Saw your message regarding marketing on Craig's list. Thought I would let you know what we're doing in Michigan.
I researched several websites for brides after noticing that women were using the on-line organizing systems.
I found two sites worth taking a look at, TheKnot.com and the WeddingBee.com.
The Knot offers more services, Wedding Bee is more of a blog chronicling what women are going through while
preparing for the big day.
Neither site had links for marriage prep or classes --looked like an opportunity to me.
We chose to put a small banner ad on the Knot for these reasons:
1) We benefit from Federal dollars hence needing a broader audience,
2) You can measure who comes into your site easily
3) The Knot could run a zip code analysis on their membership This
showed that there were 10,000 women in Detroit, 36,000 in Wayne Co. using this site to plan their wedding.
These are registered women on this site.
4) You can geographically target your message - just buy the region you're trying to reach.
5) No one else is there yet. (A couple of counselors have signed on but deeper into the site.)
I'll let you know what we learn after we reach 30 days. Seems this ought to be a National buy if we see any results in Detroit.
Sharon Starling
Marketing Consultant for the MI HMC
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Sample ads:
McManus/Marriage Savers comes to Orange County - A SAMPLE of the flyer promoting Mike McManus' visit is
also running as a half-page ad in the Orange County edition of the "Christian Examiner" in both May and June.
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Hi Diane,
Just to let you know, we have negotiated a Marriage Day at a River Cats, Triple A Baseball Game
on a weekend in June, 2006. Since there are only two professional sports in Sacramento, basketball
and baseball, this is a big deal. There will be approximately 14,000 people in attendance.
This will give us a chance to bring attention to the joys of marriage to Sacramento. A time to celebrate!
Carolyn Rich Curtis, Ph.D.
Executive Director
Sacramento Healthy Marriage Project
http://www.sacramentohealthymarriage.org/